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2013 Will be the Year of Programmatic Direct
A version of this post originally appeared in ClickZ. Fairfax Cone, the founder of Foote, Cone, and Belding once famously remarked that the problem with the agency business was that “the inventory...
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“Air Traffic Control” for Media RFP Proposal Management
Last night, NextMark’s Digital Media Planning system was upgraded to give you a new tool for automatically keeping track of your Requests for Proposals (RFPs) and the proposals that come in response....
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Are Publisher Trading Desks Next?
This post originally appeared in AdExchanger. A long time ago, I was selling highly premium banner ad inventory to major advertisers. Part of a larger media organization, our site had great consumer...
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We’re hiring – Software QA Engineer – Hanover, NH
Are you an experienced software quality assurance engineer looking for a new challenge? NextMark delivers state-of-the-art web-based solutions in the red-hot sector of advertising technology. Learn...
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We’re hiring: Senior Director of Agency Sales – New York City
Based on the early success the new Digital Media Planner tool, NextMark is ramping up its marketing and sales team in New York City. We’re seeking mid-level sales professionals with experience in...
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SRDS vs. NextMark data card database updates
This morning, SRDS posted a tweet proclaiming, “Our data team made 8,501 updates the SRDS.com database in April.” One of our clients forwarded this to me and asked, “How many updates does NextMark...
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One Obvious Way to Save Publishing
This article was originally published in The Makegood. The publishing business is under siege by technology. The New York Times is blaming exchange-traded media for its most recent declines in online...
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Tech for Direct: The Renaissance of Premium – NYC June 5th
Real-time bidding changed everything about how remnant inventory is bought and sold, and was responsible for dramatic efficiency gains for both advertisers and publishers. But we haven’t had the same...
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Let’s End the Human Trafficking in Digital Media
This article originally appeared in The Makegood. In the envisioned world of “programmatic direct,” computers buy all digital media automatically with astonishing efficiency and without human...
View ArticleThe Happiness Gap
Today, I presented “The Happiness Gap” at Upstream Group’s Seller Forum. What a great way to spend the day! I highly recommend the Seller Forum for anyone in a senior position in digital ad sales....
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NextMark Now Enables Private Marketplaces for Direct Ad Buys
The latest release (version 2.2) of NextMark’s Digital Media Planner enables you to create your own private marketplaces of digital advertising programs. With tens of thousands of choices available,...
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The Elephant in the Room: Agency Compensation
This article originally appeared in The Makegood. Earlier this month, during the Agency-Only Day at the iMedia Agency Summit, I gave a presentation on agency automation and streamlining the media...
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Stealing Some of Microsoft’s Ad Tech Market Share
When you think of advertising technology in the display space, the first names you’re likely to think of are Google, PubMatic, Adobe, and AppNexus. But Microsoft? Not really top of mind, unless you...
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Complexity is the Digital Ad Agency’s Best Friend
Agencies are afraid of change, but change always happens. Is your manual workflow a “red stapler?” I once heard Terence Kawaja remark that “complexity is the agency’s best friend.” It’s hard to argue...
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A Contrarian View of Programmatic RTB
Online display would be like this, if branding metrics took profit into account. I’ve always loved the notion of programmatic RTB. As a data hound and an early adopter of Appnexus , the notion that...
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We’re hiring: Bookkeeper / Office Manager – Hanover, NH
Would you like to join the NextMark team to help with accounting and office management? NextMark has a new job opening in its Hanover, NH headquarters that can be either part-time or full-time with a...
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The Unexploited Middle
Programmatic Direct technology will make it easy for the demand side to exploit this rich pocket of quality inventory. I recently sat through some great presentations on “programmatic direct” media...
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NextMark Now Enables Private Deals for Direct Ad Buys
NextMark today unveiled new features in its Digital Media Planner tool that enable media planners to record and utilize private advertising deals when creating their media plans. Keeping track of...
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Google recognizes NextMark’s Edmond location as the 2013 eCity of Oklahoma
We’re sometimes asked “why do you have an office in Edmond, Oklahoma?” With so many of our customers located in the New York Metro area, it may seem an unusual location for an office. The main reason...
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NextMark Hires Mark Winberry as Director of Product Management
NextMark today announced it has hired Mark Winberry as its Director of Product Management. In this role, Mark will lead the group that establishes the roadmap for all products, designs the user...
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The Hourglass Funnel Changes Everything
Lately, I’ve been thinking a lot about the hourglass funnel. Most funnels stop at the thin bottom, when a customer “drops” out, having made the journey through awareness, interest, desire and action....
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The Great Time Suck
Nearly 70% of the $9 billion display media market still occurs in the “transactional RFP” channel. Source: Arkose Consulting This post originally appeared in AdExchanger Why Publishers Hate the...
View ArticleNextMark Spawns Bionic Advertising Systems
NextMark today announced the creation of Bionic Advertising Systems, a new division focused on delivering technology that streamlines digital advertising workflow for digital marketers, their...
View Article28 List Managers Score Perfectly in NextMark’s January 2015 Data Card Quality...
NextMark today announced its January 2015 Quarterly Data Card Quality Report. Of the 176 list management companies covered by this report, 28 scored a perfect 100 for their data card portfolio. The...
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Sweet 16
This week, NextMark celebrates its 16th anniversary. NextMark opened its doors on March 28, 2000 with a team of 5 people and some crazy ideas. Thanks to you, our customers, the company is still going...
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